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Media Kit · 2026
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Media Kit · 2026
Elevated hosting, tablescapes, recipes & celebrations. I place your product inside the lifestyle moments my audience already loves.
See the numbers ↓Esther “Tini” Sultan is a Miami-based creative director and lifestyle content creator specializing in elevated hosting, tablescapes, recipes, home styling, celebrations and product storytelling.
Her content helps brands become part of real, aspirational lifestyle moments, from intimate gatherings and seasonal hosting to product-led recipes, decor ideas and everyday rituals. With a highly engaged female audience and a strong visual identity, Tini creates content that feels organic, premium and actionable.
One of the most-watched morning shows in the U.S. Hispanic market, sharing lifestyle, entertainment and creative ideas.
National lifestyle, trends and entertainment show, highlighting her aesthetic vision and ability to transform everyday moments.
Her content averages 24 seconds of watch time and 65.5% of monthly views come from non-followers, so every campaign reaches well beyond her existing community.
Data as of 2026. Engagement rate calculated as interactions ÷ reach, per industry standard. Category benchmark: 3–6%.
Women who own their homes, host regularly and invest in the spaces they live in. They come to Tini for inspiration they can actually recreate.
3.6% men
are between 25 and 54, with the largest segment at 35–44.
Tini's content doesn't just reach an audience. It builds one, and brand partners benefit from that momentum directly.
A selection of tablescapes, events, DIY projects and finds. Tap any piece to watch it here.
Intimate gatherings and seasonal tables, styled with aesthetic precision.
Product-led recipes and cocktails that feel aspirational and easy to recreate.
Birthdays, brunches and showers, from concept to the final detail.
Home styling, decor finds and everyday rituals all year round.
Content designed to inspire discovery, saves, shares, clicks and purchase intent across Instagram, TikTok, Pinterest and Amazon.
TikTok and Instagram Reels that integrate the product into elevated lifestyle, hosting, recipe, decor or celebration moments.
Story mentions across campaign dates for repeated exposure, driving traffic through direct links when applicable.
Pinterest inclusion to extend reach, discovery, saves and long-term visibility beyond the initial posting window.
Monthly content partnerships that build familiarity and trust through consistent product exposure over time.
Custom brand experiences, editorial styling, tablescapes, product-led shoots and activations produced with Matteria Agency.
Every partnership is scoped individually based on deliverables, usage rights, exclusivity and timeline. These are the most common ways brands work with Tini.
Reel + Stories
Instagram + TikTok + Pinterest
3-month minimum
With Matteria Agency
If your brand is looking to elevate its visual storytelling, Esther would love to craft a thoughtful, aesthetic-driven concept that aligns with your vision.